ZARA,ZARA마케팅전략,ZARA기업분석,자라마케팅전략,자라기업분석,자라영문마케팅,영문마케팅,영어마케팅
ZARA,ZARA마케팅전략,ZARA기업분석,자라마케팅전략,자라기업분석,자라영문마케팅,영문마케팅,영어마케팅
ZARA
Supply Chain Management
Table of contents
1 An introduction to ZARA
2 Fast Fashion & SPA System
3 Supply Chain Management
4 Position in the Domestic Fashion industry
5 Problem & Points have to complement
An introduction to ZARA
Inditex group’s major brand
In 1975, its first opened in Spain
Now, Zara operates more than 4,000 stores in 74 countries
An introduction to ZARA
An introduction to ZARA
GOAL
Develop a system that requires short lead times
Increase the number of available styles and choice
Decrease quantities produced to decrease inventory risk
An introduction to ZARA
SALES
Fast Fashion
Background
The development of IT&MEDIA
→ Consumers` needs and Trend change rapidly
Concept
The way that Reflects the latest trends and quickly produce and supply
Fast Fashion
Background
The development of IT&MEDIA
→ Consumers` needs and Trend change rapidly
Concept
The way that Reflects the latest trends and quickly produce and supply
SPA
“Specialty store retailer of Private Label Apparel”
A company should proceed clothing product
planning, production, sale, distribution
Information Technology of ZARA
Speed
Fast delivery of Information
Support decision making
Simple
Easy to handle
Emphasis on Efficiency
Unique
Unique operation
In-house development
Speed & Decentralized decision making process
Information Technology of ZARA
Zara’s IT supports from order to distribution
Store
H Q
Factories
D C
PDA ordering & consumer needs
POS sales record
Order transaction
Inventory checking
Plan production
CAD cut cloth
Automated conveyor belts
Tracked and controlled the logistics
Design & Order Administration
1. Research store demand
2. Design sketches and discuss Retain overall ZARA styles
3. Redraw the sketches using CAD
4. Weigh the profitability
5. Make a sample
Designers
Designers + Market specialist + Buyer = TEAM
Design & Order Administration
Dealing & Constant contact with stores
Relied heavily on by stores for many issues
Market Specialists
Design & Order Administration
Design & Order Administration
1. Monitor warehouse inventories
2. Plan procurement and production requirements
3. Allocate production to various factories and third-party suppliers
4. Keep track ofshortages and oversupplies.
Order fulfillment process
Buyer (After the Final Decision)
Production
Subcontractor only for sewing operation
Minimize any dependency on single suppliers
Production
Printing
Dying
Sewing operation
Inspection
Piece
Cutting
Fabrics
Production
Printing
Dying
Sewing operation
Inspection
Piece
Cutting
Fabrics
Undyed to allow faster response to mid-season color
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